Ijeoma Egeonu

Growth Marketing Manager

LinkedIn

About

Dynamic Growth Marketing Manager with over 4 years of experience driving significant user acquisition, engagement, and revenue growth across diverse sectors including logistics, real estate, and FinTech. Expert in leveraging advanced marketing and analytics tools to craft and execute Go-To-Market strategies, scale communities, and generate demand. Proven ability to deliver quantifiable business success and accelerate product growth, eager to apply a data-driven approach to new challenges and contribute to strategic market expansion.

Work Experience

Growth Marketing Lead

alGROWithm

Dec 2024 - Present

Lagos, Lagos State, NG

Led growth marketing initiatives, client consultation, and program promotion to drive customer acquisition and revenue for a hybrid firm.

  • Accelerated client product growth, acquiring over 2,000+ new customers within one month through targeted growth marketing initiatives.
  • Provided strategic growth marketing consultancy to 5+ diverse brands across logistics, real estate, and FinTech sectors, delivering measurable impact within three months.
  • Spearheaded promotion of the Growth Talent Accelerator program, securing 20+ sign-ups and generating N6M+ in revenue for the company.
  • Orchestrated and hosted bi-monthly virtual webinars, consistently attracting over 100+ attendees per session to boost engagement and lead generation.
  • Mentored and guided 50+ students within the Growth Talent Accelerator program, fostering skill development and career readiness.

Marketing Lead

My Native Tree

Nov 2023 - Present

Houston, Texas, US

Developed and executed Go-To-Market strategies, content creation, and social media initiatives to drive organic user acquisition and product growth for a remote contract role.

  • Developed and executed a comprehensive Go-To-Market (GTM) strategy, achieving over 1,000 organic user acquisitions within one year of product launch.
  • Designed and launched content and social media strategies, resulting in a consistent 20% monthly growth in social media engagement.
  • Successfully built a product waitlist of over 200 prospective users within two months, demonstrating strong market interest and demand.
  • Defined compelling messaging and strategic positioning to drive product growth and market differentiation.

Marketing Lead

Ontreep

Nov 2023 - Feb 2024

Lagos, Lagos State, NG

Directed content and social media marketing strategies to organically expand user communities and drive new user acquisition for a part-time role.

  • Spearheaded content and social media marketing strategies, organically growing the riders' community to 200+ and senders' community to 100+ within two months.
  • Developed and executed Go-To-Market (GTM) strategies that resulted in over 100 organic user acquisitions within the first month.

Education

Growth Talent Accelerator Program (GTAP)

alGROWithm

Dec 2024 - Jan 2025

Lagos, Lagos State, NG

Food Science and Technology

Federal University of Technology, Owerri, Imo State

Jan 2017 - Aug 2023

Owerri, Imo State, NG

Volunteer

Marketing Lead/Founding Secretary

Owerri Shapers

Jul 2023 - Present

Owerri, Imo State, NG

Led marketing and foundational efforts for a community hub, building social media presence and executing key projects.

  • Led a team of graphics designers and a social media manager to establish and build the social media presence from the ground up.
  • Successfully led the execution of 2 key projects, contributing to the organization's mission and outreach.
  • Contributed to the recruitment team, helping to grow the hub to over 50+ active members.

Social Media Associate Lead

SMFest (Social Media Fest)

Aug 2023 - Oct 2023

Owerri, Imo State, NG

Played a pivotal role in crafting and implementing social media strategy for a successful event with significant attendance.

  • Played a key role in crafting the comprehensive social media strategy and overall direction for the event.
  • Led a dedicated team to effectively implement the social media strategy, ensuring consistent messaging and engagement.
  • Contributed to the successful execution of an event that attracted over 2,000 attendees.

Certificates

McKinsey Forward Program

McKinsey & Company

Jul 2024

Product Analytics Micro-Certification

Product School

May 2024

Side Hustle Internship - Content Creation and Digital Marketing

Side Hustle Internship

May 2022

Google Digital Marketing

Google

Aug 2020

Communication Skills—Persuasion and Motivation

Alison

May 2020

Content/Inbound Marketing

Hubspot

Apr 2020

Skills

Marketing Strategy & Management

  • Brand Marketing
  • Product Marketing
  • Growth Marketing
  • Go-To-Market (GTM) Strategy
  • Brand Communication/PR
  • Community Management

Digital Marketing & Analytics

  • Digital Marketing
  • Marketing Analytics
  • Product Analytics
  • SEO
  • Email Marketing
  • PPC Advertising
  • Content Marketing
  • Social Media Marketing
  • Web Analytics

Content Creation & Production

  • Copywriting
  • Video Editing
  • Content Management

Tools & Platforms

  • Google Suite
  • Mailchimp
  • Amplitude
  • Mixpanel
  • WordPress
  • Yoast
  • Ubersuggest
  • Meta Business Suite
  • HubSpot
  • Google Analytics
  • Hotjar
  • Asana
  • ClickUp